Martin Kulov's Blog
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March 12, 2005
Branding IS dead. REALLY!
When you think about branding you probably think of those TV commercials that can make you sick. But you may think about a favorite brand of yours. In my opinion branding IS dead. And it is a matter of time. Look what
James Surowiecki thinks about it
. My favorite passage:
"By the time you think about buying that digital altimeter barometer, chances are the bleeding edge has already weighed in at Epinions. This gives nascent brands an opportunity to succeed, but it also makes staying power a lot harder to come by. Welcome to the What Have You Done for Me Lately? economy."
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posted by Martin Kulov @ 3:58 AM
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